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Author

Evgeniy Tsvetkov

Full-stack product builder

Notes on product, tech, and growing as a person.

~ 1 min read
SaaS evolution

SaaS Isn't Dying. It's Becoming Alive.

Old SaaS was one product for everyone plus a settings page. New SaaS is a base platform with thousands of personal layers built by AI agents. Software stops being a product and becomes a process.

~ 1 min read
AI agent claw

You're Not Competing With Founders Anymore

Being a founder in 2026 means running a zoo of AI agents that half-work, fully panic you, and never clock out. The race stopped being human — and your only real job now is figuring out how to stay sane while the swarm does its thing.

~ 2 min read
AI agent interface

Nobody Will Visit Your Website. And That's the Point.

We're not heading toward a redesign — we're heading toward the death of the interface itself. When AI agents become the default way to interact with the digital world, your pretty landing page won't matter. Because no human will ever click it.

~ 1 min read
Toyota Land Cruiser 70

Simplicity is the New F*ck-You to Complexity

Over-engineered crap is losing. From the command line to Toyota's Land Cruiser 70 — what's dead simple keeps winning. Complexity breaks; simplicity endures.

~ 3 min read
Doing the thing

Doing the Thing Is Doing the Thing

I stumbled upon a tiny essay that feels like the most honest productivity advice I've read in years. No hacks. No systems. Just one blunt idea that quietly destroys procrastination by refusing to negotiate with it.

~ 2 min read
Mark Manson

Your Brain Invents Complexity

Mark Manson on why emotionally hard problems feel complex — and why the brain invents complexity to avoid action.

~ 1 min read
Duolingo owl meme

Memes can be mirrors — or megaphones.

Not all memes come from user pain — some are designed on purpose. Duolingo's green owl shows how a brand can turn a simple retention mechanic into viral humor.